Get to Know The Binnie Media Team
In 2015, we added a Premium Digital Billboard on I-95 in Portsmouth. It has proven popular and effective for some of the region’s top advertisers like: New Hampshire Lottery and Portsmouth Regional Hospital. These are just a few of the many local businesses we have worked with to help get their message seen.
2019 saw the next evolution of the Binnie Media brand, as we consolidated four of our NH Radio Stations into our flagship brand: Frank-FM – Greatest Hits. With coverage from Nashua to the Lakes Region and New London to the Seacoast, advertisers can hear their message across a statewide network, regionally, or locally.
Meet our Team
Our talented team of professionals brings together diverse skills and experiences to deliver exceptional results for our clients.
Bill Binnie
Founder
Founder Bill Binnie is a New Hampshire industrialist, investment banker, and philanthropist, who is the president of the Carlisle Capital Corporation and founder of Binnie Media. Bill believes in the power of local media and creating an engaging community based work environment. Bill encourages each employee to be empowered and is committed to making Binnie Media the best media company in New England. Born in Scotland and having lived in New Hampshire for the majority of his adult life, Bill enjoys racing and restoring cars (having won the 24 hours of LeMans twice), heli-skiing, sailing and spending time with his children.
Massimo Rosati
President/CEO
Massimo has worked in radio and sales for over 20 years. He was hired at Binnie Media in 2013 as a Regional Sales Manager and within a year, quickly moved to the position of Executive Vice President in 2014. After continued success growing ratings and revenue, Massimo was named President of Binnie Media in 2018. He now oversees New England’s largest locally owned and managed media company with some of the highest rated stations in the area. Mass loves traveling with his family, good wine, and the Dallas Cowboys.
Faith Francis
COO
Faith Francis has worked in media in multiple capacities since graduating from the University of New Hampshire. Faith has worked in television, radio and print and ran an advertising agency for 8 years in Portland Maine. Having a background as a buyer makes her a great asset to the Binnie Media team and a leader whose first priority is to facilitate ideas for clients, while having a background as a seller makes her remove barriers for our sales executives. Faith lives in the Lakes Region and loves all things boating, skiing, travelling and spending time with family and friends.
Heath Cole
EVP of Programming & Operations
Heath Cole joined Binnie Media in 2019 as Team Captain for the Upper Valley after 22 years on-air, programming, management, and sales for a variety of formats and radio stations around New England. Ironically, Heath launched “The Wolf” in the Upper Valley, in 2005 under prior ownership. He was promoted to General Manager for the Upper Valley in 2020, and is currently EVP of Programming & Operations for the Binnie Media portfolio of stations in . His wife, two children, and two dogs are in the process of moving from Claremont to southern NH.
Jon Sundberg
Executive Vice President of Sales – Binnie Media
Jon Sundberg moved to Portland Maine in 2004 after attending Skidmore College in Saratoga Springs, New York. He’s married with three daughters, loves cooking, sailing, skiing, cycling and woodworking. Jon found his way into radio advertising sales as a marketing consultant, where he found working to help local businesses thrive through effective marketing strategy a fulfilling pursuit. After thirteen years in sales, he moved into sales management, and now Jon oversees sales operations in Binnie Media’s in Radio, Outdoor, Digital and Connected Television (CTV) divisions.
Bronwyn LaPointe
VP of National Sales, Outdoor & Political
Bronwyn LaPointe began working in radio and sales in 2008 out of Boston and joined Binnie Media in 2012 as a cross seller among all of Binnie’s media properties. Over the years, Bronwyn worked in management roles and is now our Vice President- National Sales, Outdoor & Political for Binnie Media. Managing and overseeing national accounts, our 3 outdoor digital billboard properties, and political campaign spending. Bronwyn also specializes in driving revenue growth, building client relationships, and shaping pricing strategies across all our media platforms. Bronwyn lives on the Seacoast in New Hampshire with her husband, two daughters and an adorable golden retriever. In her free time, she enjoys boating, hiking, going to the beach, and spending quality time with her family and friends!
Matt Lyman
VP of Sales – NH
Matt Lyman joined Binnie Media in 2014 after a ten year career working with The American Cancer Society. Matt quickly climbed the ranks working as a marketing consultant, before being promoted to GM of the Seacoast cluster of the Binnie Media Stations, and finally VP of Sales for the New Hampshire Markets. Matt lives on the Seacoast with his wife, daughter, cat, and dog. Matt loves fishing, playing the guitar, woodworking, boatbuilding, and practicing Brazilian Jiu-Jitsu.
Eliza Tremblay
VP of Non-Traditional Revenue and Community Engagement
Eliza Tremblay graduated from Rivier University in Nashua, New Hampshire with a B.A. in Communications, and a Minor in Broadcast Journalism. In 2006, she began her radio journey and has enjoyed offering a variety of formats including; Classical, Rock, Country, Classic Hits, Hot AC, News/Talk and Soft Rock. Eliza has been in radio sales and management in both Maine and New Hampshire and now, as VP of Non-Traditional Revenue and Community Engagement, she takes great pride in developing creative opportunities for growth and success for both her colleagues and clients. Eliza lives in Southern Maine with her husband and two sons where they spend most of their time doing all things sports and music!
Don Bedell
VP of Sales – Midcoast Maine
Don has spent over 30 years in the media industry and has worked in many roles such as on-air talent, production, and sales and general management. His experience covers radio, TV, video production, print, digital, and even songwriting and performance. He’s worked in places like Los Angeles (CA), Canton (OH), Buckhannon (WV), Altoona (PA), and most recently State College, PA. He also hosts a podcast called “The Radio Biz” that is available on Spotify and his website (www.theradio.biz). Don and his wife have been vacationing on the Midcoast of Maine since honeymooning in Camden back in 1992 and are happy to now be residents. They have two grown daughters and a rescue dog and enjoy spending time outdoors hiking, kayaking, and seeing live music.
Cindi Skillin
VP of Finance
Cindi has worked for Binnie Media since it’s start in 2012 and has worked for the radio station since 2004 under prior ownership. She works as the company’s Controller and takes care of Human Resources for both Maine and New Hampshire. Cindi enjoys spending her non-working hours taking care of her animals including horses, goats, chickens and dogs or riding her motorcycle on the back roads of Maine and New Hampshire.
Kathleen Dillon
General Sales Manager – Portland
Kathleen Dillon is the General Sales Manager for Binnie Media in Portland, where she leads high-performing sales teams across Maine and New Hampshire. With a strong passion for increasing business visibility, she helps advertisers connect with audiences through innovative CTV solutions, robust digital assets, and impactful digital billboards. Kathleen also oversees advertising strategies across Binnie Media’s 16 radio stations, delivering trusted local reach with modern targeting. Known for her collaborative leadership style, she builds long-term partnerships that drive measurable results for clients. Her deep understanding of multi-platform media makes her a valued resource for businesses looking to grow in today’s evolving marketplace. Kathleen loves finding new artisan craft shows, playing pickleball, and looking for Blue Footed Boobies in the Galapagos!