Binnie Media’s Cares for Kids Radiothon Raises $371,043 for Maine Children and Families

Binnie Media is proud to announce the success of its 21st annual Cares for Kids Radiothon, benefiting MaineHealth Barbara Bush Children’s.

The two-day event, broadcast on 107.5 Frank FM and 99.9 The Wolf, brought together listeners, local businesses, and community partners from across Maine in support of children and families facing serious health challenges. Through powerful stories, live on-air moments, and an outpouring of generosity, this year’s radiothon raised an incredible $371,043.

At a time when many Maine families are navigating financial uncertainty, the response from Frank Nation and Wolf Country was especially meaningful. The funds raised will directly support patient care, critical research, and essential resources at MaineHealth Barbara Bush Children’s — helping ensure children across the region receive the care they need.

Since its launch in 2006, the Cares for Kids Radiothon has now raised an extraordinary $6.65 million, reflecting the enduring commitment of the Binnie Media audience and partners to making a difference in their community.

This success would not be possible without the dedication of Binnie Media’s on-air, programming, sales, promotions, and engineering teams, whose efforts help bring these important stories to life and connect listeners to the cause.

We also extend our sincere thanks to our generous sponsors, whose support makes this event possible:

Pow’r Point Generators
Springers Jewelers
Gridiron Restaurant & Sports Pub
Auburn Concrete
AAA Northern New England (AAA NNE)
Central Maine Power Sports
Webster Tree Service
Royal River Heat Pumps
Waltz & Sons
Classic Flooring
It’s Always Something LLC
Reid’s Service Center

Their partnership plays a vital role in supporting local children and families and strengthening the impact of this event year after year.

The continued success of the Cares for Kids Radiothon is a powerful reminder of what local radio can achieve—bringing communities together, amplifying important stories, and creating real, lasting change.