A BINNIE MEDIA AND NOVUS PUBLIC AFFAIRS PRODUCTION

New Hampshire’s biggest names. None of the politics.

Every two weeks, we sit down with the people who actually run this state and ask them about everything except politics. Their story. Their career. The moment that made them who they are. As of September 28, the first five episodes are now live.
LISTEN TO THE FIRST EPISODES BECOME A FOUNDING SPONSOR

You've heard their name. You've never heard their story.

New Hampshire has more political coverage per capita than almost anywhere in America. Debates, endorsements, polling, hot takes. What’s missing is the story behind the title.

Don’t Get Political is an interview show built on one rule: we don’t talk politics. We talk about the first job, the bad haircut, the mentor, the loss that stuck, the great advice, and the road to New Hampshire. Most of our guests have done a hundred interviews – this one is different.

WHO YOU'LL HEAR FROM

Governors, mayors, operatives, pollsters, and the people whose names you only see in the last paragraph of the story.

Our guest list is built from inside New Hampshire. If they shape what happens in this state, they belong on this DGP.

SEE THE LAUNCH LINEUP
  • Statehouse leadership
  • Campaign strategists
  • Local officials
  • Industry & Institutional Leaders

SPONSORSHIP

Reach New Hampshire's decision makers without buying into the noise.

$77M+

spent on New Hampshire campaigns in the 2024 cycle

GET THE SPONSOR KIT

Founding sponsor rates hold for twelve months. Limited to five brands.

Political advertising is about to make New Hampshire media expensive. Campaigns spent more than $77 million here in the 2024 cycle, and every cycle costs more than the last. Broadcast inventory gets scarce, rates climb, and local advertisers get squeezed out of their own market.

Podcast sponsorships don’t work that way. Your rate is locked, your inventory is yours, and your brand sits inside a show that political junkies choose to listen to on purpose. Host-read ads carry the highest recall of any format tested, and our audience is the professional and political class of New Hampshire.

Founding sponsorships include host-read placements, category exclusivity, and promotion across Binnie Media’s New Hampshire station group and email network.

ABOUT THE PARTNERSHIP

Don’t Get Political is a joint production of Binnie Media and Novus Public Affairs. Binnie Media handles production, distribution, and marketing across its New Hampshire and Maine station group.

Novus Public Affairs has spent thirty years building coalitions, cultivating advocates, and navigating the corridors of New Hampshire public life on behalf of the businesses and institutions that compete in it. That work built the relationships that fill this guest list.

Premiering September 28

Follow the show or get in touch about sponsoring it.

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