Summer in New England isn’t just a season—it’s an experience. From coastal getaways and mountain escapes to lake days and small-town festivals, this is the time when both locals and out-of-towners are out exploring, shopping, dining, and making memories. For local businesses, that means one thing: opportunity.
If your business isn’t actively reaching this seasonal surge of consumers, you’re missing out. Whether you’re in hospitality, recreation, dining, or retail, there’s never been a better time to build brand visibility, attract new customers, and boost revenue. At Binnie Media, we help businesses just like yours connect with the right audiences across radio, digital, and streaming platforms—all summer long.
Why Summer Marketing in New England Matters
From Memorial Day through Labor Day, towns across the region come alive with travelers and locals looking for where to eat, shop, stay, and play. And they’re actively spending, with tourism and summer events driving big boosts in local economies.
Here’s why your business should be visible all summer long:
- Tourism spikes with millions of visitors to Maine, New Hampshire, and Vermont
- Increased consumer spending on food, entertainment, experiences, and lodging
- Locals on the move enjoying staycations, day trips, and weekend activities
- More media consumption during travel time and relaxed summer routines
To win the season, your marketing strategy needs to meet consumers where they are—and that’s where we come in.
Target Summer Audiences with Binnie Media’s Multi-Platform Approach
Binnie Media is New England’s largest locally owned media company, and we know this market inside and out. Our team helps you build campaigns that work across platforms—from radio and online ads to connected TV and streaming services—ensuring your message is seen and heard by the people most likely to visit and buy.
Radio Advertising
Radio is one of the most powerful tools for reaching vacationers and day-trippers on the move. With our trusted stations covering key local markets, you can:
- Run high-frequency ads leading into weekends and holidays
- Sponsor weather updates, traffic reports, or local event coverage
- Deliver promotions through live reads from beloved on-air personalities
Why it works: Summer travelers often listen to local radio while driving or relaxing. It’s a trusted source of news, music, and recommendations, making it the perfect platform to promote restaurants, hotels, shops, and attractions.
Explore our stations: Binnie Media Radio Brands
Digital Marketing
With targeted digital campaigns, you can reach consumers exactly when and where they’re searching—on their phones, tablets, and laptops.
- Use geo-targeted ads to reach people near your location or in high-traffic tourist areas
- Launch display and search campaigns for summer keywords and offers
- Promote limited-time events, seasonal menus, or family-friendly experiences
- Retarget website visitors to drive conversions even after they leave
Why it works: Digital lets you speak directly to your ideal customer. Whether they’re Googling “best lobster rolls in New Hampshire” or scrolling Instagram for summer ideas, we’ll help make sure your business is the one they find.
Learn more: Binnie Digital
OTT/CTV Streaming Ads
With more families streaming their favorite shows while on vacation, OTT (Over-the-Top) and CTV (Connected TV) advertising gives you access to engaged viewers on platforms like Hulu, ESPN, Disney+, and more.
- Deliver unskippable 15- or 30-second commercials
- Target by zip code, demographic, or viewer interests
- Reach audiences at hotels, rentals, or homes during downtime
Why it works: OTT/CTV combines the power of television with the precision of digital. It’s a premium placement that elevates your brand and delivers big-screen impact to summer viewers.
Discover more: BinnieTV
Let’s Build Your Summer Campaign
From weekend getaways to late-summer festivals, there’s still time to get in front of the right people. Whether you’re new to advertising or looking to refresh your strategy, Binnie Media can help your brand shine this summer.
Ready to get started? Contact us today to talk with our media experts and create your custom summer campaign.
