Why OTT/CTV Advertising is the Future
Television advertising is evolving. Consumers are no longer tied to traditional cable, and streaming platforms have become the dominant way people watch TV content. In fact, with only 40% of households still subscribed to cable, businesses need to adapt to meet their audiences where they are—on OTT (Over-the-Top) and CTV (Connected TV) platforms.
Binnie Media, New England’s largest locally owned media company, is leading this transformation with BinnieTV, an advanced OTT/CTV advertising solution that places your brand directly in front of engaged viewers. With access to top-tier streaming services like Hulu, Peacock, ESPN, Amazon Prime, Disney+, and more, BinnieTV ensures your ads reach the right audience, on the right platform, at the right time.
What is OTT/CTV Advertising?
OTT/CTV advertising delivers video ads to viewers streaming content through internet-connected devices, such as:
✔ Smart TVs
✔ Streaming sticks (Roku, Amazon Fire Stick, Apple TV)
✔ Gaming consoles (PlayStation, Xbox)
✔ Mobile apps (Hulu, Sling TV, ESPN)
Unlike traditional TV ads, OTT/CTV commercials are unskippable, meaning your message is guaranteed to be seen.
The BinnieTV Advantage
1. Advanced Targeting Capabilities
Unlike broad cable ads, BinnieTV delivers your commercials to the most relevant audience:
- Geographic Targeting – Target by state, DMA, zip code, or a specific radius around your business.
- Demographic Targeting – Age, gender, household income, and other key factors.
- Behavioral Targeting – Reach consumers based on their interests, purchase habits, and online activity.
2. Total Audience Reach
Many OTT/CTV providers limit you to specific platforms, but BinnieTV provides full access to the entire streaming TV ecosystem. Your ads can appear across all major networks and apps, ensuring maximum exposure for your brand.
3. Performance Tracking and Attribution
With real-time analytics, BinnieTV connects your ads to real results. By integrating Google Analytics, you can measure the impact of your campaign by tracking increased website traffic and foot traffic during your ad run.
Integrating OTT/CTV with Binnie Media’s Full-Service Marketing Solutions
While BinnieTV OTT/CTV advertising is a game-changer, combining it with Binnie Media’s radio and digital services amplifies your brand’s impact.
- Radio Advertising: Reach listeners across New England with Binnie Media’s powerful radio brands.
- Digital Marketing: Expand your brand’s online visibility through programmatic display ads, social media marketing, website optimization, and more.
Ready to Elevate Your Advertising Strategy?
The future of TV advertising is here, and BinnieTV is ready to help your business dominate the streaming space. Whether you’re looking to increase brand awareness, drive sales, or engage with a hyper-targeted audience, our OTT/CTV solutions are built for success.
Let’s talk strategy. Contact Binnie Media today to start your campaign!
